Thursday, June 22, 2006

Inexpensive Banners are EASY and EFFECTIVE



One of the main ingredients to club recognition and growth is marketing. The Michigan and Detroit Petanque Clubs have been using banners at every event/meet. This not only offers a professional look to your club, but it also helps people to remember the word petanque and/or your club name.

Purchasing a banner can run into a couple of hundred dollars - and that may be in your club's budget. But we spent less than $25 per banner by easily making them ourselves.

All you need is a few yards of cotton duck cloth (Jo-Ann Fabrics has a nice selection); some acrylic paint (something that contrasts well with the cloth color); some grommets (and grommet pliers) and patience.

I was able to make 4 banners over a few day's time - which always comes in handy for specialized events as well as general club activities. One: "Petanque Tournament" is always handy for impromptu tournaments; while the club's regular "Detroit Petanque Club" has become expected at every club meet.

Another good habit is to make up business cards (whether they're printed on card-stock and cut-out, or the Kinko's variety...) as well as having "How to Play Petanque" cards (template is available from our website) for the curious.

If you do complete a banner, I'd love to see the result, send me an e-mail.

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